As a Microsoft Partner, you know technology. You can spot a SaaS from 50 paces. You get why Single-Sign On is so important. You know why Azure’s so darn good compared to the competition.

Heck, you even understand complex things like hybrid cloud, containers, and edge computing – as well as why they’re important for modern SMEs.

But how’s your website looking? Are you getting the traffic you need? We’ve looked closely at what’s happening in the market, and it seems that – where Microsoft Partners are concerned – there are some shared challenges.

These are the top 5 we’ve identified:

  1. The company value proposition is not clear. Believe it or not, many MS Partner websites lack a clear explanation of what their business offers and why customers should be interested in their products and services.
  2. The target audience is not addressed. Know who your ideal customer is? So do a lot of other MS Partners. But not enough of them address their prospects’ needs and pain points – at least not in the way they talk about the benefits on offer.
  3. Slow loading speeds impeding search engine optimisation (SEO). A lot of MS Partner websites are slow to load, which not only impacts the overall quality score and SEO ranking – it’s also a surefire way of losing prospects; as they switch off before seeing what’s on offer.
  4. SEO keywords are rarely product or market-driven The top 5 keywords found by Google are often not the keywords many MS Partners want to be found for. They’re not product or market-driven for the most part. And they need to be.
  5. Most websites need more calls to action. Where B2B tech sales are concerned, few customers convert there and then. It often takes several ‘exposures’ and interactions – especially when it comes to premium services. That’s why giving them multiple options to convert is essential: at every step of the funnel.

Getting Your House In Order

We get it – online marketing is tough. But it’s so important to get right. That said, there’s no magic bullet that can take out all of these issues in one shot. Improvement is an incremental process.

Also, not all websites face the same challenges. This is why it’s crucial to understand which areas your business needs to address – as well as what’s urgent, what can wait, what’s easy to fix, and which areas will take time to improve.

This is all doable – with the right insight.

Keen to discover how your website can be improved? Talk to us about our new Online Presence Audits – an in depth report that outlines your site’s strengths and weaknesses and offers suggestions on how to boost engagement and, ultimately, conversions.