Blogging regularly? Sounds pretty great. But once the blog plan takes shape, many Microsoft Partners get cold feet. “Being the supplier of a fairly generic solution, is our knowledge worth sharing?” they wonder. “And will our customers really appreciate such a stream of information?”

Our reply to both questions: “Definitely.” After all, there’s a reason why customers have opted for you. They consider you a party that can provide help – a solid foundation for further communication.

Why blog?

Customers and prospects who follow you and approach you because they consider you the go-to expert in your field: is that music to your ears? Then start blogging. It will be worth it! As a Microsoft Partner, you need to distinguish yourself from many peers that sell the same product as you. You’ve probably developed a certain expertise that you like to draw attention to. That is, after all, the only way to ensure (potential) customers will deem you a valuable, unique solution partner.

Moreover, it’s essential to connect with people and interconnect them and your business. If you want to build relationships with your contacts, writing content is a must. This way, you can show you’re familiar with your target group’s current concerns. Discussing issues that interest your (potential) customers allows you to build a connection with them. As a result, you’ll become more than a Microsoft 365 or Dynamics Business Central supplier to them. Briefly put, blogs make the difference between a contact and a contract – and the key lies in the letter ‘r,’ which stands for ‘relationship.’

Ask the right questions: a wealth of topics!

“But what should I blog about?” You’re probably racking your brains over this question. So maybe you need to formulate it differently. Try asking the following questions and see if they evoke some blogging inspiration:

  • What questions do customers usually ask me, and what are my responses?
  • What current developments in my field are relevant to my customers?
  • What is my vision of developments in my industry?
  • Which customer can I interview about their experiences?
  • Which practical tips will help my customers get started?
  • What drives and inspires me?
  • Why did I set up my company the way I did?

The main message: share your experiences! Writing in the first person is preferred. And don’t be afraid to share something personalHow? Incorporate anecdotes in your blogs. These can be found anywhere – for example, during your lunch break or that soccer game you watched with your friends last Saturday. They will add an authentic touch to your blog. This way, people will have a reason to remember you, and you’ll build trust. And that’s the key to long-term success.


Not done reading yet? We have more where that came from!
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Or do you want to learn how to sell a competitive Microsoft product?
How to sell a competitive Microsoft product