Webinars. Everyone’s running them. And for good reason: they work. Plus pitching in person isn’t possible right now, so appearing online with a useful-yet-informative presentation is an excellent way to engage current and potential clients.

However, let’s be honest – even if you’re accustomed to 15-person Zoom calls, the prospect of running a webinar can be a little daunting. But if you get the approach right and really nail the introduction, you’ll set a path for success – ensuring you have everyone’s attention right from the get-go.

All it takes is four simple steps.

Introduction

First things first: be specific about the webinar’s purpose. This relates to knowing your audience and understanding that they’ve come to learn something that will benefit them.

That’s right: they’re not interested in your product or service per se – they want to improve some aspect of their business and believe that you have some answers. So make this the opening gambit.

“Hello everyone, my name is xxx and I want to welcome you to this webinar about how to improve your online presence, attract more visitors, and increase conversion.”

Proof

Validating the webinar you’re about to give means giving the audience a flavour of the success and results achieved – some proof that your products or services have impact.

“In this session, I’m going to share learnings that we took from conducting numerous online presence assessments. This tool focuses on finding improvement areas across online marketing and sales channels – and bundles findings into a report. These reports show individual companies their top three online improvement areas, and demonstrate common pitfalls that many companies tend to step into.”

Content

Setting out key objectives should come next. Giving attendees a short rundown of the topics the webinar will cover shows them exactly what to expect – and reinforces its relevance to them.

“Today we’re going to have a look at those pitfalls. What are the things that most companies can still improve in their online presence? Then I’m going to break down a step-by-step roadmap that you can use to avoid stepping in those same pitfalls.”

Call-To-Action

Worried attendees may drop off the webinar before the end? Keep them guessing with an intriguing Call-To-Action – one that promises more… if they stick with it!

“At the end of the session, I have a special offer for you, so make sure you stay till the end!” 

Simple as that. Use these four components in this order and you’ll always have a good introductory pitch for your webinar – or any presentation for that matter.

BTW – if you’d like to find out more about how to improve key online areas of your business, discover what an Online Presence Assessment could do for you by visiting: boostyourbusiness.io/online-presence-assessment