In our previous blog, we wrote that an irresistible offer on your sales page, or digital red carpet, will draw potential customers out of their world and into yours. It drives your marketing machine, so it should be top notch. The question is, what is an unbelievably great offer?

Inspiration: 3 irresistible offers

Let’s get the idea engine running. Here are three made-up examples of incredible sales page offers for three different businesses:

  1. Suppose you have an e-commerce website. In that case, keep it simple: customers can buy your product online with a good old major discount. A classic, but it works!
  2. Say, you’re selling a SaaS solution. What if, in addition to a free software trial, customers would get a personal customer success manager – let’s call him Peter – who is available to answer their questions 24/7? Now that’s an offer they can’t resist. Peter’s personal touch will make all the difference.
  3. Imagine complex enterprise software is your core product. You need to take it up a notch. So, have your prospect discover the possibilities of your software while on a plane to Osteria Francescana, a three-Michelin-star restaurant in Modena, Italy. Who doesn’t want to find out about business opportunities at 35,000 feet?

Turn prospects into customers

The above examples should serve as inspiration. We haven’t checked their financial validity or feasibility. But from your ideal customer’s perspective, these are great offers. They’ll make prospects want to walk your digital red carpet.

All you need to do is put similar offers on your sales page, adding a clear call to action so website visitors can accept the offer with a single click. Remember to track the number of people who actually do this, as well as the amount of prospects that turn into customers after accepting the offer. Because that’s the ultimate goal of your unbelievably great offer: to make sure website visitors respond to your call to action and become customers!

Want to know how to create a persuasive sales page? Keep an eye on our next blog post!

Would you like to get more advice on growing your business? Our expert, Youri Kuper, saves a couple of slots every month to discuss growth with business owners and other business builders at Microsoft partner companies. If you need to lay out some clear next steps, schedule your session with Youri now.