The Microsoft Partner Network has long been seen as something of a kitemark – a badge of honour among many managed service providers across the world.

However, it’s not just the name alone that carries weight. The network itself actively supports and nurtures its member companies – and there are a whole host of investments and incentives available to those that join: designed to help them grow and prosper.

A Community Of Companies

In a nutshell, the Microsoft Partner Network is a community of companies – who have consistently demonstrated a high degree of commitment and competency to Microsoft’s growing roster of offerings – including Azure, Dynamics 365, and Microsoft 365.

They offer expertise, knowledge, and knowhow; meaning they can offer small and medium businesses everything from CRM systems to cloud migration.

To ensure these highly-skilled managed service providers continue to champion the Microsoft suite of software solutions, as Partner Network members, Microsoft provides its members with a myriad of practical, actionable opportunities to support their growth and to help partners expand.

For example, the network offers training sessions to ensure that partners have the most up-to-date skillsets in-house. It also offers guidance on growing their practice in popular customer solutions – areas as diverse as data migration, business applications, mastering Microsoft Teams, AI (Artificial Intelligence) and IoT (Internet of Things).

And that’s just the tip of the iceberg.

Financial Foresight

Depending on their level of expertise and area of operations, Microsoft partners can benefit from numerous discounts, financial incentives, and rewards – the Cloud Solution Provider (CSP) Indirect Reseller Incentive is a popular one, for example.

Another incentive that many partners are exploring for the first time this year (as we’ve mentioned previously) are co-op funds – financial incentives that can be used to invest in training, sales, and marketing initiatives (such as our Boost Your Business programme!).

Ultimately, initiatives like these help drive the technical and workplace innovations managed service providers need to advance their businesses and help their customers on the path to digital transformation: something that isn’t going to slow down any time soon.

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