If this past year has taught Microsoft partners anything, it is that an online presence is key to surviving, thriving, and growing.

Yup, your website and social media channels are your digital shop window. It’s how your potential customers will find and interact with you. That’s why your digital marketing efforts need to be bang-on-the-money – all the time.

The trouble is, too many Microsoft partners have old and outdated websites – which often load too slowly, are hard to navigate, and provide visitors with little opportunity to engage and therefore convert.

Over the past six months, we’ve taken a closer look at how hundreds of partners are marketing themselves online – to better understand how they can improve.

The result? The creation of a unique benchmarking report – the Online Presence Assessment (OPA) – which Microsoft partners like you can use to optimise and improve your website drive growth.

A complete and accurate picture of your business online

Using the best available tools – combined with human intelligence – in each OPA we go under the hood of your website to see what is working and what needs optimising – benchmarking your site against hundreds of Microsoft partners across Europe.

We then split the insight into 5 common challenges and provide insight and guidance – learnings that can make the all difference:

Company value proposition: Believe it or not, many Microsoft partner websites lack a clear explanation of what their business offers and why customers should be interested in their products and services.

Target audience: A lot of partners know who their ideal customer is, but not enough of them address their prospects’ needs and pain points.

Slow loading speeds: A lot of Microsoft partner websites are slow to load, which not only impacts the overall quality score and SEO ranking – it’s also a sure-fire way of losing prospects, as they switch off before seeing what’s on offer.

SEO: The top five keywords found by Google and Bing are often not the keywords many Microsoft partners want to be found for. They’re not product or market-driven for the most part – and they need to be.

Calls to action: Where B2B tech sales are concerned, few customers convert there and then. It often takes several “exposures” and interactions, especially when it comes to premium services. That’s why giving them multiple options to convert is essential at every step of the funnel.

Ultimately, when fine-tuned and operating correctly, a website – combined with other online channels – can become your best salesperson: a tool that continually generates business.

We are currently offering the OPA – and an in-depth consultation – for free to Microsoft partners. Register for yours at: https://boostyourbusiness.io/online-presence-assessment