Boost your Business enables Microsoft Partners to grow through online marketing.How does it work?
Your Marketing Manager
You meet your local Marketing Manager. Together, you define your objectives and your buyer persona; the person in your target audience signing the quotation. Through your content, you reach the buyer persona’s heart and head.
You share your database with us. We conduct a GDPR check to send your content to a ‘clean’ database. In addition, we create a key players list; ambassadors who will share your content with their online network with the click of a button.
Your Online Channels
You give us access to your online channels. So, we can publish content on your website and share blogs via your business social media accounts. This helps increase your reach and visibility dramatically.
We select a suitable (local) Ghostwriter. Every two weeks, this writer creates blogs based on your knowledge and experience. Your Ghostwriter knows your buyer persona and creates relevant content for your target audience.
Now we are ready to go!
With the technicalities taken care of, we can start the process. Together with your Marketing Manager and Ghostwriter, you form a team that is backed up by Your Window of Opportunity (YourWOO); Thé portal providing insight in your sales opportunities anytime and anywhere.
Your Ghostwriter calls you for a monthly interview. He/she writes a new blog every two weeks, containing unique insights and practical tips for your buyer persona
The blogs are created in YourWOO, so you can provide feedback fast and efficiently. Upon your approval, the blog is sent to our Campaign Managers
In a monthly call with your Marketing Manager, you discuss recent results. What are the sales opportunities? Does anything need fine-tuning? What are the next steps to meet your objectives?
They publish the blog on your website, send it to your email database, post ánd boost it on your social media accounts and invite ambassadors to share your content with their network